“Umoji is an application designed to allow users to personalize and share their emoticons by using themselves as the emoticons. The main purpose of the application is to create their own custom Umoji.”

Insperation & Abstract

Selfies have become amazingly popular in the world. The top ten hashtags on Instagram all include some form of selfie, and #selfie is the most popular hashtag, with over 34 million photos attached to it. Because of this wave of popularity, an app like Umoji will be wildly successful. It allows users to show off their selfies in a brand new way-- through text messaging. Not only that, but it will be a non-obtrusive way for users to integrate their selfies into every day communication by making it into an emoji, something that people already use. Combining three of the most popular forms of communication (selfies, text message and emojis) will draw in users and get them making hundreds of unique emoticons. Not only that, but with the ability to share their emoticons, users can allow their friends to use their custom emojis. It's a simple, clean, and easy-to-use app that will make an impersonal for of communication a little more personal.

My personal interest in this kind of app comes from the way I share my own photos. I usually use Path or Facebook when I want to share my photos. I also use text messaging a lot, but I think that texting is sort of boring the way it is. There are the standard emojis, LoLs, and other things, but I am looking for something new. There are many apps that are similar to mine, but nothing that does exactly what I want. I want to be able to put my face in a text message in place of the usual emoticons. Aside from my personal wants, I think that an app like this would be very successful.

Research & Survey

This infographic is result of Umoji project for Thesis Proposal. There were 16 questions asked my peer about my app experience.

Umoji Concept Idea Sketch

Umoji Site Map


Kyle O'Brian

Gender: Male
Age: 15
Family: Father, mother, older brother
Education: Sophomore in high school
Occupation: Student
Location: Boston, MA


Kyle has a lot of friends, and they always text each other. His friends like Umoji, and they use it to see who comes up with the best funny faces. Kyle also uses Umoji to text girls he likes, and they seem to like that he makes custom emoticons for them. He also uses Umoji to keep in touch with his brother, who has gone o to university.

Jordan Mayville

Gender: Feale
Age: 17
Family: Father, mother, older sister, younger brother
Education: Senior in high school
Occupation: Food service
Location: Dallas, TX


Jordan loves posting selfies on Facebook. It's something that all her friends do, and she was really excited when she heard of Umoji. She uses Umoji to show her friends that she really means that LOL or OMG. She already texts a lot, and this is just something that she can use to make her text messages a little more "Jordan".

Meagan Bowers

Gender: Female
Age: 19
Family: Father, mother, younger brother
Education: College freshman
Occupation: Student
Location: Lafeyette, CA


Meagan has a lot of friends, and a lot of them have moved away since starting university. Because she can only see them when they all meet up during the summer, she likes to use Umoji to add a personal touch to her text messages. She also loves taking funny selfies, and Umoji is perfect for that.

Low Fidelity Wireframe

Sign In

Explorer Umoji

Create Umoji-Analize face

Create Umoji-Decorate

Share Umoji

Send Umoji

Usertesting Result

Design Exploration

UI Dashboard

UI Navigation





Image Scale

Color Pallete

Logo Sketch

Icon Systems

High Fidelity Mockups

Concept Video Scenario Sketch